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AMP Loyalty Program

Drive store sales with the Hershey AMP Loyalty Program.

Sign up to learn more about the Hershey's Achieve Maximum Points (AMP) Loyalty Program and receive updates on new products!


Candy Display

Why should I enroll with the Hershey Loyalty Program?

Hershey is a leader in U.S. Confection, where Candy, Mint, Gum and Salty Snacks represent 58% of all snacking sales in C-Stores (IRI Total C-Store 52 W/E 1/1/23)

Candy Display

What will Hershey’s AMP program do for my store?

Newly enrolled stores see significant unit and dollar increases vs. PY; +15.6% and +19.9% respectively.

Stores enrolled in AMP sell on average over +40% more dollars and units than non-enrolled stores.


AMP Program

How does the program work?

Start Earning Rebate at 350 Points for 3.5%. Payout Every Additional 50 Points, Maximum Rebate 1,000 Points = 10%.

Get paid 2X a year


Ready To Enroll In The 2024 AMP Rebate Program?

Enroll by September 29, 2023 by completing the contract.

Have Questions?

Call our toll free number at 1-866-821-6312 between the 8:00 a.m. and 4:30 p.m. EST or send us an email at